Why Bangladeshi brides choose red and how the palette is changing

Imagine the quintessential Bangladeshi bride. She enters the wedding venue, draped in a resplendent red saree, glowing under the flicker of fairy lights. Red — bold, vibrant, and unapologetically commanding — has been the traditional colour of Bangladeshi bridal wear for centuries. But why this strong association with red? And why are we now seeing brides experiment with hues like pink, white, and even green?
In South Asian cultures, red has always held a position of reverence and power. It is the colour of life, vitality, and auspicious beginnings. In the context of marriage, red symbolises fertility, prosperity, and marital bliss — attributes traditionally cherished in a bride.
In Bengali weddings, the choice of red goes beyond aesthetics. Shafayet Hossain Khan, owner and designer of KhanSaab Studio, explains, “Red in Bengali weddings embodies passion, strength, and new beginnings. For me, it represents a bride’s courage and the depth of love in this new journey. I chose red to honour tradition and to create a piece that resonates emotionally with the wearer.”
On a psychological level, red is universally recognised as an attention-grabbing colour. It evokes feelings of confidence and power, making a bride look radiant and regal on her special day. This emotional response to red makes it an obvious choice for bridal wear in a culture that celebrates grandeur and festivity.
Silvia Mahjabin, who recently got married, recalls feeling conflicted when deciding on her wedding attire. “My family wished to see me as a red bride, and so I chose a red Jamdani to wear at my wedding,” she shares.
“I didn’t necessarily want to be a red bride — it was more the social context. Even my sister, who got married in 2015, resorted to being a red bride because everyone around us was getting married in a red sari or lehenga.”
Silvia’s story highlights how societal expectations often play a significant role in the decision-making process, even for modern brides who might otherwise prefer to deviate from tradition.
In recent years, however, the bridal fashion landscape in Bangladesh has begun to change. Social media platforms like Instagram and Pinterest, coupled with increased access to global wedding trends, are encouraging brides to think beyond the conventional.
Pink, white, pastel hues and even bold shades of green and blue are making their way into the Bangladeshi bridal lexicon.
 
 
What’s driving this shift?
Sadia Rahman, who wore a blush-pink lehenga on her wedding day, explains, “Pink felt so much more me. It was romantic and elegant. My family was initially hesitant because pink didn’t feel ‘bridal’ enough, but they eventually came around when they saw how it complemented the entire wedding theme.”
The globalisation of fashion has exposed Bangladeshi brides to bridal trends from around the world. Western brides often choose pink and white while South Asian designers have popularised unconventional bridal colours. Brides are now borrowing inspiration from these styles, blending them with their cultural heritage.
“As someone who has always challenged conventions, wearing white for my wedding felt like a statement,” says Tasnim Haque, a digital marketer. “It was clean, minimal, and beautiful – exactly how I wanted to feel on my special day.”
Therefore, modern brides increasingly value personal expression over strict adherence to tradition. A bride might choose white to reflect her soft and romantic personality or opt for emerald green to stand out as unique.
As more brides break free from the red mould, the future of Bangladeshi bridal fashion looks bright and colourful. While red will likely remain a classic choice, it will coexist with a spectrum of other colours that cater to diverse tastes and personalities.
In the end, what truly matters is not the colour of the attire but the confidence and happiness of the bride. Whether in traditional red, romantic pink, minimalist white, or bold green, every bride has the right to feel beautiful and empowered on her special day.
 
Designer: Shafayet Hossain Khan (KhanSaab Studio)

Makeup Artist: Zahid Khan
Photo: M H Bipu